Demotix website defends issue of press passes - guardian.co.uk

The Demotix ‘press pass’ is nothing of the sort, despite the fact that it is designed to look like a genuine journalists’ identity document.

We have worked hard over many years to establish the National Press Card as the ID for professional journalists. It is designed to assure the police and others that the holder is a professional newsgatherer, working full-time to serve the public.

- Mike Granatt, Chair, UK Press Card Authority

This is what a real UK Press Card looks like. Similar, no?